Search Engine Optimization Company

1. Using broad search terms ($$ pricey mistake)

2. Bidding too high on keywords that you really  can't afford

3. Marketing nationally when your customers are local
    

Right now, if you were to really dig into the PPC campaign, it would take you 10 hour days if not weeks to really understand how the pay per click industry works.  Next step is to figure out how to tweak your campaigns to get a good ROI, and then to monitor your web stats to find your expensive mistakes of which you will not be reimbursed for by the search engines.

Some industries can justify paying $3.00 or more per click because they have tweaked their listing based on watching web stats and return on investment over time.  They know who their market is, where it is and which keywords are likely to work best.  They have different ad campaigns with same key phrases or words running to see which one works best for their industry.

If you are like us, time is money.  Your time is best spent running your business rather than becoming an expert at PPC.  The only way you will know this for sure is to try it yourself or take our word for it.  There are companies out there who ONLY specialize in PPC and they are usually good at it and worth your time if they are reputable.  We like to make sure our clients really DO get the best ROI (return on investment) and sometimes that's a bit of trial and error.

We've written some software that one up's Google's phrase suggestions and will target your paying customers which can list you at the top for your industry specific key phrases for less than 15 cents per phrase.   You may have up to a million key phrases.  Scary?  Nope.   Here's why....You can limit your campaign to as little as $50 per month and still get good ROI on a million highly targeted and campaign specific key phrases using our software.   Within those 20,000 or 1,000,000 phrases, you will find specific combinations of words in every different order your customers can imagine, eliminating the need for pricey broad search terms.  More than likely, those ads won't all get clicked on unless your customer finds exactly what they are looking for.  They are low priced and likely to find buyers of your goods or services.   And there's nothing that substitutes for a well written specific "Ad" that chases off people who AREN'T your purchasing customers.   Questions?  Call 970-545-2954.

• The second most effective way to get people to visit and purchase your services are local listings.  Some are free, some are not.  If you sell nationally or worldwide, you probably won't get listed here.
   
• The third most effective way is to get your website set up correctly to rank well based on organic or natural listings.  Usually these listings will be located below the sponsored listings.  That's what Search Engine Optimization or SEO companies do for you.  We've found that those people who feel untrusting of those sponsored or local listings are still looking for what they deem trustworthy companies in the organic listings.  Just like you will do when  you are looking for an SEO company, they will shop around.