In less than 72 hours, over 50,000 people just like you watched our “Going Natural” video
where we show how one of our sites went from zero to over $16,000.00 per day.
The video was passed around faster than a doobie at a Grateful Dead concert and so many
people were rushing to the site that the server crashed three times in three days.
Obviously, the video you saw hit a nerve.
Is it possible to build a real-world business from scratch without advertising?
Can regular people really dominate the search engines and snatch up all the buyers
…without using “Black Hat” tactics?
The video proved outright that yes, you CAN build a “real” business quickly and easily
…and you can do it with LEGIT methods that won’t get you in trouble.
“Starving” Viewers Finally Get REAL Answers
A few days ago, we decided to survey the people who watched the video by asking what
their biggest question about getting traffic and making money was.
The easiest way to do this was to place a “FlyCatcher” type web page at the end of the
video so that people could just type in whatever questions they had at the time …while it
was all still fresh in their minds.
You’d never believe the response.
IT WAS 72%.
That’s right …72% of the people who ended up on the “Ask” page actually took the time to
submit their biggest question.
Within seconds, we started getting questions like the ones below:
And you can imagine how nice it was to hear from this person, who thought the video was
more valuable than her MBA degree in marketing ☺:
View Video #1 at www.convertlinks.com See page 24 to get Video #2 3
Wow! How much do you think she paid for that MBA?
…Because the video I gave you was *free* (much like this report and the two more ‘Going
Natural’ videos you’ll be getting shortly)…
And then you have the questions that are on everyone’s mind. Questions like these:
Why Did We Ask For Your QuestionsWhy Questions?
The whole point of creating this video series, finding out what your questions are, making
the report you’re reading, and creating the new videos you’re getting is to simply help you
…and to PROVE THAT REAL AND LEGITIMATE SEARCH ENGINE TACTICS WORK.
Think about it. Why did you watch the video? Why are you reading this report right now?
We both know the answer.
It’s because you want something different!
You (like us) are tired of being marketed to …and just want someone to show you what the
hell works …without making you jump through hoops to get the information.
People in our marketing community finally want to see the real web sites and the real
strategies and techniques that make money online.
You want proof, and you want ANSWERS.
…And we’re going to give you BOTH in spades.
And our first step was to find out (instead of guessing) EXACTLY what you want to know
about …and then GET TO WORK answering your #1 questions about the first movie,
and about our specialty, SEO and conversion.
So let’s get started…
View Video #1 at www.convertlinks.com See page 24 to get Video #2 4
Here’s a question we got more times than I can count:
First, two definitions: (1) ‘Natural Search’ or ‘Organic Search’ simply means creating a
website that naturally ranks high in the search engines …so you can get free traffic.
And (2), ‘Conversion’ refers to making a sale, and a conversion rate is the sales rate – the
number of people who just look compared to the number of people who buy.
I have a tendency to get all technical so I wanted to go ahead and explain what we’re really
talking about here.
Next, we got questions like this one …wondering if we were “on the dark side” or not:
When I use the term ‘Natural Search,’ it also means the use of White Hat techniques.
White Hat Search Engine Optimization is simply a method where a Search Engines’
Terms of Service are NOT violated when Optimization takes place.
So when you’re using White Hat, you’re not breaking any rules and you don’t have to worry
about getting into trouble.
Not only is White Hat a safer bet, you actually get more traffic for longer periods of time
…and it’s easier to do!
More on that later. Our next question deals with its “Evil Counterpart”:
“Black Hat” Search Engine strategies basically use programs and scripts to “trick” the search
engines into giving you higher rankings.
Many people mistakenly go down the “Black Hat” path because they see a sales letter for
some expensive software that makes it all look easy.
It’s not. Many Black Hat strategies are, shall we say…unsavory, and they’re also harder to
use than “White Hat”.
View Video #1 at www.convertlinks.com See page 24 to get Video #2 5
Black Hat strategies may include “Cloaking” or “IP Delivery” where the Search Engine
Agents (Spiders) are shown highly optimized yet nonsensical page content, while a Human
Visitor is shown a Highly Optimized Sales Communication.
Black Hat Techniques also include:
Automatic Content Generation – On Page Content is created by using publicly
accessible resources on the internet. This may include Search Engine Scraping and
RSS feed manipulation.
Blog Spam – An automated approach to Blog Commenting that indiscriminately
leaves comments on Blog posts that are nothing but advertisements.
Splogging – Auto-Generating Blogs that contain Auto-Generated content.
And many more…
Trust me, I’m in no position to judge the morality or ethics of Black Hat vs. White Hat, but I
will say that White Hat SEO will endure and prosper over time, while Black Hat SEO has a
tendency to be short lived, if not effective.
White Hat SEO, or “Going Natural” is an Out-In-The-Open strategy that relies on the best,
natural methods of Search Engine Marketing.
To put it another way, instead of competing against Google, MSN, and Yahoo, we compete
against our true competitors, the other websites in our niche… and we compete effectively.
(There are also times where we enlarge the pie through cooperation with other ‘competing’
websites.)
A VERY IMPORTANT Question And A Key To Your
Success:
We got a lot of questions like this. I’m glad because that means people “got it”:
Keyword-Targeting Strategy and the Almighty Long Tail:
In order to get a ton of traffic from people who are ready to buy, you want to do these two
things:
1: (Sort of obvious) Target competitive phrases (which takes more than 30 days) and will get
you a lot of traffic.
2: (Your competition doesn’t think about this) Go for the LONG TAIL.
View Video #1 at www.convertlinks.com See page 24 to get Video #2 6
The LONG TAIL of Search refers to Keyword Search Phrases that consist of multiple
Keywords.
These are easier to get good positions for, but yield less total traffic.
…And that brings us to this next question:
In a nutshell, HELL YES.
Look at this Example: “Vacation” vs. “Tropical Honeymoon Vacation in Jamaica”
“Vacation” is the main tiered keyword, and “Tropical Honeymoon in Jamaica” is the long tail
phrase.
There are 2 distinct advantages of making the LONG TAIL Search Phrases a target for
traffic:
First, Long Tail Search Phrases most often attract traffic that is more qualified:
The more precise the search phrase, the more specific the intentions of the visitor
are and those intentions are usually transaction oriented.
Second, Long Tail Search Phrases are easier to rank for:
99% of the site owners don’t bother creating pages that are optimized for Long Tail
Search Phrases. This leaves a massive opportunity in the marketplace to target
those phrases.
Our general Strategy is to create a site where more than 50% of our Natural Search Engine
Traffic comes from LONG TAIL search Phrases.
For Example:
Wall Tapestries is a Tier 1 (Primary) search phrase – it generates the MOST traffic
for any given SINGLE Search Phrase for my Tapestry Site.
But the combination of rankings and traffic from Long Tail Phrases “European Wall
Tapestries”, “William Morris Tapestries”, “French Tapestries”, right on down to
“Kind Arthur Tapestry” and “Chenille Wall Hangings and Rugs” and “Orange
Basket Tapestries” create more than half of my total traffic and generate far more
than half of my total site revenue.
View Video #1 at www.convertlinks.com See page 24 to get Video #2 7
EXPOSING The Page Rank MytEXPOSING Myth
Some people were confused by my example of a site that ranks strongly in MSN with Little
or NO Google Page Rank.
Here’s a screenshot of the site I was showing you:
Let’s break down how this works, and why Page Rank really isn’t a big deal in a lot of cases:
First, Google Page Rank is the representation of a measurement of Google’s
Importance of a particular page.
It is represented by a value of between 1 and 10, at least that’s what we can see.
Without getting into a mathematical nightmare, Google’s Page Rank algorithm is a
non-linear scale of importance based on a Log to the Base Eight curve.
God, that’s boring. Fortunately, we don’t need to really worry too much about Page
Rank.
But my saying that and showing you the sites that were Ranked …even though they
had no Page Rank …wasn’t enough.
People still wanted to know:
View Video #1 at www.convertlinks.com See page 24 to get Video #2 8
If this whole Page Rank thing is making your eyes glaze over, that’s okay. We’re only going
to use Page Rank as a guide.
Here’s the thing about Page Rank. If a page has a LOW Page Rank, we can assume
that that page has NOT had a significant amount of Off-Page Search Engine
Marketing techniques applied to it.
The point of the example was this: To Rank on the first Page of MSN for a Search Term (In
this example, I used the phase “Sofa Slip Covers”) when the page has had little work done
to it represents a PROFOUND opportunity to get traffic with little effort.,,
Will This Stuff Work For MeWill Me?
Some of the most popular questions that came in were like this; wondering if SEO and
conversion would work on other businesses online besides e-commerce:
Some folks thought that I was “Down On” or “Poking Fun at” Adsense and Affiliate sites or
that the SEO and Conversion strategies we’ve shown only applied to e-commerce. And as
far as INFO PRODUCTS go, in the next video I’ll show you a top ranking info product sales
page. So… YEAH, it totally works for any marketer that needs traffic.
Quite the contrary.
This is a perfect example of how getting traffic for Long Tail Search Phrases can
generate rapid income even if you’re NOT selling a physical product, or an
information based product that you created.
In fact, the creators of those sites are quite hip to the kinds of strategies that we’re
advocating. They identified LONG TAIL search phrases that have revenuegenerating
capability (From Affiliate Program commissions and from AdSense clicks)
and quickly moved to capture those positions with very little effort.
In addition, I pointed out that one of the sites was using images of Sofas to great
effect. In my extensive research, along with evidence backed up by further eye
tracking studies -- including images that represent the search keyword
will increase the visit time to a site.
I just raised my voice because I like being proven right. ☺
View Video #1 at www.convertlinks.com See page 24 to get Video #2 9
ACTION STEPS:
News About KeywordsNews Keywords!
One of the most popular questions we got was how to get started on mining the Long Tail
using keywords, like these:
I know, it’s gonna be cliché, but…
YOU MUST brainstorm every single word or phrase that is even remotely related to
your product or site.
Remember, you’re not just selling a product, you’re selling a solution to someone’s
problem.
For example, you might be literally selling a Stained Glass Table Lamp, but that
product is also a solution to Desk Lighting, or Office Lighting, or Home Décor, or
Home Office Accessories.
The point is, a shoppers needs are sometimes based on seeking a solution to a
specific situation.
But Wait, There’s More...
Geography. Local Search is the undiscovered country.
People seem to think that if they don’t have an office or showroom in Voorhees, New
Jersey that they shouldn’t appear in searches like “Stained Glass Table Lamp in
Voorhees New Jersey”
Do you ship to Voorhees, New Jersey?
Then, guess what?
View Video #1 at www.convertlinks.com See page 24 to get Video #2 10
No Traffic amount is too small.
It doesn’t matter how little traffic may come from one search phrase – if it’s relevant
to your business or product offering, you want that visitor.
Again, as part of the LONG TAIL, getting those drips of traffic is also child’s play.
But, make sure you understand that going after LONG LONG TAIL phrases means
you have to go after more of them. Don’t expect a wave of sales just because you
get one top listing for a single LONG TAIL phrase.
Long Tail is about multiple pages ranking for multiple phrases.
For example:
If you have 1 phrase that gets 300 searches a day, that phrase will be more
challenging to rank for.
If another long tail phrase gets 30 searches a day, good rankings are soon achieved.
However, you need to be prepared to rank for 10 of those 30-search per day
phrases.
So the work will be about the same…
BUT – THE LONG TAIL PHRASES CONVERT BETTER!
(and, maybe things are different in your home town, but at the banks in New Jersey
they haven’t once asked me if my traffic comes from more popular search terms!)
How To LeveragHow Leverage ‘The Golden Triangle’
You asked a lot of questions about our eye-map, probably the most popular were like
these:
View Video #1 at www.convertlinks.com See page 24 to get Video #2 11
The Heat Map Demonstration…
…is like a weather map:
The lighter the coloration against the blue background, the more often that particular
area is looked at and clicked upon.
…demonstrates ‘The Golden Triangle’ which applies to ALL Search engines.
This human behavior is remarkably similar on ALL Search Engine Results pages.
Testing on Yahoo and MSN has bared this out.
…shows us that …
People search the organic results first-- then they look at the paid stuff.
There is a general reluctance to click on any form of Paid Advertising by a web surfer
(specifically, the more educated examples). This stems from a phenomena called
“Banner Blindness”.
This is a learned behavior where web surfers automatically “Tune Out” flashy
advertisements from their eye scanning activity.
Google, Yahoo, and now MSN sought to overcome Banner Blindness by creating “Text”
based advertising. They succeeded in creating HIGHER click through rates than your
typical graphical banner, yet their Organic Search listings still far and away outperform
their Paid Advertising listings.
View Video #1 at www.convertlinks.com See page 24 to get Video #2 12
Some of you were so excited by the thought of your site showing up at the top of the golden
triangle, that you wanted to get right to work:
ACTION STEPS:
Obviously, We Want to be in ‘Thbviously, The Golden Triangle.’
But getting there on Page one of a competitive search phrase will take effort. Duh.
Still, the Golden Triangle exists on EVERY SEARCH PAGE. So, whether you’re on
Page 2 or Page 5, your natural search listing will still outperform a Paid Search listing
on the same page.
Don’t forget that the Golden Triangle applies to web pages as well. Your MOST
IMPORTANT creative should be in that Golden Triangle on your web page.
Meaning, your best offers, your sale items, your creditability boosters, headlines, etc.
Here’s a picture that shows how the Golden Triangle works on your web page to help
your conversion:
View Video #1 at www.convertlinks.com See page 24 to get Video #2 13
How Can I Get A 70% Clickthrough To My SiteHow Site?
Getting Traffic to your site is one of the biggest things on the minds of businesses. Is it crazy
to dream of getting stampedes of traffic to your site, nearly overnight?
Here are a couple of questions that cut to the point quick:
Statistic: "63% of top organic listings will get a click."
Taken as an average, 63% of listings in the #1 position of an Organic Search Engine will
get clicks on 63 out of 100 displays.
This statistic clearly outperforms paid advertising, but also demonstrates the
effectiveness of ranking for dozens, hundreds, or even thousands of smaller trafficked
search phrases.
A Site that has 2 pages in the Organic Results generates even more clicks for it’s given
listings. A site with a listing in the #1 and #2 position will receive approximately 70% of
the total traffic existing for that given search phrase.
Because I want to make SURE you know what I mean when I say this is key stuff when
it comes to getting clicks and getting paid I created the picture on the next page. The left
picture is a double Google listing (one of my sites in fact!), and the right picture is a heat
map of a similar site…
You’ll see a dramatic shift in the performance of your listings when you get the power of
this little trick on your side (how does getting 70% Click Through Rate to your site
sound?) :
(See Next Page)
View Video #1 at www.convertlinks.com See page 24 to get Video #2 14
ACTION STEPS:
There’s a little hole in the Google Algorithm when it comes to getting 2 listings in its
SERP (Search Engine Results Page). While the first listing does need the power to
rank in whatever position it is ranked for, the second listing does NOT need to have
the same ranking power to get the position immediately below it.
So, if your first listing was worth a #1 position, your second listing only needs to be
worth a page 1 position, and it will often get grouped with the first listing of your site
on that page.
Which means that you should, where practical, create 2 pages, with different
content, that are optimized for the same search phrase.
Exposed: Now AdExposed: AdWords is Parasitic Too?
Lots of viewers, many already reeling from the recent Google AdWords Slap, wondered just
how bad things had gotten with AdWords when I called AdWords ‘Parasitic’ :
View Video #1 at www.convertlinks.com See page 24 to get Video #2 15
Google Paid Search is Parasitic:
More confusion here, so let me explain:
If there were no free search listings, Google’s AdWords would be a miserable failure.
This is proven by the heat map results. It’s clear that a web surfer will view almost
the entire page of Natural Listings before even considering the Paid Results.
The entire purpose of this section was to quell the fears that Google may, someday,
just decide to do away with their Free Search Listings and run nothing but Paid
Advertising.
I talked about the heady days of ASK.com – they made the mistake of having
NOTHING but Paid Advertising on the “Above the Fold” section of the their free
results.
…So, I didn’t mean that people who use paid search are parasitic. I meant that the
paid search division of Google’s business piggybacks, or is parasitic on, the free
search division.
“Above the Fold” refers to the area of a web page that is visible BEFORE a
user has to scroll down.
So, ASK.com ONLY displayed PAID Advertising above the fold, and made the users
Scroll down to get to their organic results.
This caused ASK.com to suck. And they are not regarded as a serious player in the
Search Market anymore.
The point is, Google understands that FREE SEARCH is key to its Paid Program.
And with nearly $1,000,000,000 in earnings from Paid Search, Google’s stock
holders are not going to allow Google to cut off its nose to spite its face.
Natural search results, like the ones that power our businesses, are here to stay:
View Video #1 at www.convertlinks.com See page 24 to get Video #2 16
What Is My Customer Looking At Right NowWhat Now?
Some of you are already getting some traffic to your sites and are now wondering how to
close the deal. One of the lessons we went through during the video was all about
identifying how your customer searches, and there were several questions asking how to
take advantage of this little piece of insider information:
Here’s the Surfer Demographics Picture from our Video:
This is a straight forward, if not eye-opening, graph that shows how less sophisticated or
less educated web users have a tendency to NOT Qualify the results that they choose.
Here’s what I mean:
If you’ve got the cash to bid your way to the top of a Paid Search Results, chances
are that you have also tested and re-tested your Ads so that they get the maximum
clicks per impression.
Well, at least we hope that’s the case.
And we know that youth is impressionable. That means that teenagers are
CLEARLY reacting to these paid ads EXACTLY the way the advertiser intended.
View Video #1 at www.convertlinks.com See page 24 to get Video #2 17
Now, if you’re selling Ring Tones, this might be a great way to attract your target
market. But I can recall living in the Ghetto as a Teenager and having very little
cash, let alone a credit card, to spend on much of anything.
Just pretend that when I was a teenager there was an internet…
Anyway, today’s youth are not that different from yesterday’s youth in terms of their
buying power. They simply don’t have that much, yet their clicks are on Paid Ads 2
out of 3 times.
This simply reinforces the concept of Natural Search Conversion Ratios. And the trend will
continue.
In fact, according to a study of general web demographics (Georgia Tech
University’s Graphic Visualization and Usability Center’s 4th Demographic Survey of
23,000 unique responses): every year since 2002, the average age of a web user
has been trending YOUNGER by 2.1 years every year.
That means that kids are getting on the internet sooner, and in bigger numbers.
The bottom line is, Natural Search Results are MOST OFTEN used by more educated, and
consequently OLDER web users. And we can assume that those users have more buying
power, simply because of their age.
Have a look at this image from the video you just watched:
How Can I Use ThaHow That Picture Right Now?
ACTION STEPS:
If you’re still doing paid search, there are things that you can include in your ads to
dissuade those young visitors. (the ones clicking on your PPC ads and NOT buying!)
For example, nothing kills a click from a kid faster than including a price of
your product in your ad.
View Video #1 at www.convertlinks.com See page 24 to get Video #2 18
But if putting a price in your paid ad just doesn’t sit well with you, that’s okay… Go
ahead and do the next best thing – IMPLY that it’s going to cost money.
Meaning, if you put “On Sale” in your Paid Ad, you’re making it pretty clear to the
young ones that there’s a dollar amount involved here…
What Else Can You Do To Improve My ConversionWhat Conversion?
So if that video was really about SEO and Conversion then it’s probably not that surprising
that a big chunk of your questions were about how to get more money from the visitors
you’re already getting, like this one:
You probably won’t be surprised to find out that we have a little ‘secret weapon’ that we like
to rely on time and again when it comes to getting visitors to take action. It’s not a new
concept, but doing it the right way is a rare thing. It’s called conversion testing…
Conversion Testing:
Once you’ve achieved a top position, whether it’s in Paid Search or Natural Search, there’s
nowhere to go. There’s no position higher than #1.
Historically, once Brad and I achieved top positions, we quickly became unsatisfied
with the amount of revenue generated by those clicks. We are, ahem, easily
unsatisfied…
So, we sought to improve our chances of creating income from those visits, and we
did it by testing different forms of creative copy, page layout, offers, etc.
The results and improved income were so dramatic that we started incorporating
these conversion elements on pages that didn’t rank well, and saw an immediate
increase in lower ranking page income.
The bottom line is testing for conversion should be a core strategy from the day you
launch your site.
Some of the results can seem counter-intuitive. So that’s why it’s important to test,
not guess.
Example:
When testing Security Icons (Hacker Safe and VeriSign Logos) we were stunned to discover
that those logos actually hurt our conversion for that search phrase on that page.
Here’s a graphic from the video that shows just what I’m talking about:
View Video #1 at www.convertlinks.com See page 24 to get Video #2 19
And as any good tester will tell you, when you discover a result that doesn’t make sense,
test again.
With additional testing, the data started to make more sense.
In that example, we felt that the Security Icons could have been doing 2 negative things:
They obscured the Blue Underlined Link that lead to customer testimonials.
View Video #1 at www.convertlinks.com See page 24 to get Video #2 20
See what I mean? This picture from the video highlights the ‘Blue Link’ factor.
Social Proof, in the form of testimonials is a large contributor to positive customer
interaction. By making the visual location of that Blue Link fight with the position of
the security icons, we were preventing our Social Proof (in the form of customer
testimonials) from being seen.
The security icons are transactional. Meaning, they represent the safe exchange of
money – they are a “Buying Symbol”.
It’s possible that including a “Buying Symbol” so close to a call-to-action that is
Information based (The Social Proof is a form of information), caused users to put up
a “I’m being sold to” barrier too early in the process.
Further, we’ve extensively tested (And I mean extensively) the use of Security and
Trust Icons on the page overall. We found that not having them is bad for
conversion. We just needed to figure out where to put them.
We decided to incorporate them in the top header graphic, below the fold, or in one
of the navigation columns. The result was the best of both worlds – higher
conversion for the specific product, and an overall higher conversion for the site.
.
The additional tests prove something that Google has known all along: If you conduct a
search in Google for (ex.) ‘blue widget’, you’ll find that all of the results, Paid and Free, will
bold words in the listings that are part of the search.
This attracts your eye. You can quickly see if a listing applies to your search
because you see your search phrase bolded right there in that page’s SERP
(Search Engine Results Page) result.
View Video #1 at www.convertlinks.com See page 24 to get Video #2 21
We simply took this behavior concept and applied it to our Website.
We found that if you have the Keyword that was searched for on the page that the
user lands on (And I mean make that keyword prominent, not hidden in the copy),
that users are much more apt to stick around, shop, look at multiple pages, and
eventually make a buying decision.)
You see, one thing that’s in abundance on the web is options. Folks have a lot of
them, and they are impatient.
Did you know that 40% of your traffic will LEAVE in the first 8 seconds of
arriving at your site?
So, we asked ourselves, what can we do in order to make people stay longer? That
was our first goal – and it had nothing to do with conversion.
The theory was, if they land on a page and SEE the very keyword phrase that they
were searching for right at the top of the page, their reason for being here will be
reinforced by the high profile of that keyword text.
And, it worked.
Not only did it get the visitor to stick around, we found that the more time a visitor
spends on a site, the more likely they are to buy.
Step 1 – Get Them To Stay
So why is it that the search engines keep coming back to stay? The same reason that you
do: because you are looking for relevant, specific, up to date, unique and of course correct
information.
Here’s a question that we got about content:
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And finally, yes, content matters…
Where a visitor might stay longer on your site because they see that their keyword
search phrase is part of your page, they are much more likely to loiter and buy if the
content on that page specifically addresses their needs.
Now look, I’m not talking about writing a novel. If you look back at the video, you’ll
see that we’re talking about maybe 4 sentences.
But the increase in conversion from the control to the keyword specific content is so
big that even if you did have to write 20 sentences, the increase in revenue would be
worth it.
This image from the video shows you just how important testing can be, and how
critical it is to focus on keyword specific content.
Remember, you only need to do that once, and it will work for every user that visits
that page. That’s truly a maximum return on your time investment.
You also asked more specific questions about how to take steps to increase
conversion, like this one:
View Video #1 at www.convertlinks.com See page 24 to get Video #2 23
There are specific words you want to use in the product to increase conversion. The ones
that make you the most money! And the only to figure that out is, not surprisingly, testing…
ACTION STEPS:
Well, you need to start testing. The first thing you need to do is establish a base line
of performance.
So, over a given period of time (say, a month), calculate the number of unique
visitors to your site and the number of transactions that take place. This will give you
a close ratio.
Don’t be discouraged if it’s well below one percent. One percent is average, if you’ve
had experience in merchandising and retail.
It’s probably far below that.
But hey – buck up, little camper!
It’s Not Your FaultIt’s Fault!
No one has told you this stuff! And there’s no where to go but up!
Here’s how to get your conversion back on track in 3-easy steps:
Step 1 – Establish your control. What are you closing at right now?
Step 2 – Address the obvious.
Are your images relevant? Do you have the search Keyword in the Golden Triangle?
Is your copy relevant to the visitor – does it seek to solve their problems?
Step 3 – Test ONE new creative at a time.
Until you’re ready to wade into the world of Multi-Variable Testing, you should stick
with split testing (that is, testing 2 different creative’s against the control). This is
known as A/B Split testing.
Your job is beat your control. Once you’ve done that, the best converting creative
becomes your control…
View Video #1 at www.convertlinks.com See page 24 to get Video #2 24
Thanks!
Brad and I sincerely hope that you’ve gained some insights from both the video and from
this document, and that you enjoy the rest of the videos and resources to come!
In fact we’ve created a special page for you to tell us what you thought of this video!
(or you can give us your #1 questions about SEO & Conversion)
Just go to this link:
http://www.convertlinks.com/seoandconversionquestions.php
And Tell us what you want to know!
Want Video 2? Get Notified the MOMENT it’s released!
Sign Up at:
http://www.convertlinks.com/fastresults.php
Talk Soon!
Andy Jenkins
Brad Fallon
Copyright 2006. This document may not be reproduced or altered in anyway with out the
express permission of Andy Jenkins or Brad Fallon.
Please feel free to share this document with your friends and colleges.
