How to get a High Traffic Website  |  NEWSFLASH - What's Affecting "The Search Engine Rankings"? 01/25/2008  |  SEO Hints

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Top Search Engine Ranking

Top ranking websites don't just "happen" - The search engine algorithms that govern the website rankings change monthly on many search engines.  It is important to set up your website in a particular manner in order for the search engines to find and rank your website.

Make sure you Don't do the following SEO 101 blackhat tricks:

• Creation of numerous sub promotion or "doorway" pages which simply point back to the main site

• Visible text keyword stacking

• Invisible or "same color as background" keyword stacking

• Use of unrelated keywords

• Use of invisible or unseen hyperlinks

• Extremely long Title or description tags.

• Duplication of Title or description tags

• Keyword stacking in "Alt Image" Tags

• Creation of "Phantom Pixel" - very small or "invisible"  images for keyword "Alt Image" tags

Spamming the search engines is bad.  You can count on eventually getting caught, and the search engines won't give your money back.

Enough said about what not to do.

Not only is it our job to call upon our knowledge of the latest technology to rank your website, it's our job to make sure you don't get blacklisted on the search engines.  Your website can be blacklisted if you're caught spamming the search engines.  Even if you previously have been blacklisted, don't give your old website the heave-HO!  Some search engines will give you another chance if you (or your webmaster) are a first time offender and you earnestly want to make things right.

What if you already have a website?

Not a problem.  There's almost always room to improve.  Ask us for a free website consultation.

• View Sample Websites

• Search Engine Marketing Discussion Board

• Search Engine Submission Software

• Competitive Intelligence on the Web

• Having trouble getting listed on The Search Engine or DMOZ Open Directory?...Click here for hints

• Advanced Link Analyzer Link Manager Website

• Submit Your Websites  to Yahoo Beta Search Explorer  

• Contextual Ads on your Website can Bring in Extra Income.  See how this is done.

• Shopping Cart E-commerce Free Software (or almost free anyway)

• Who needs a WYSIWIG editor like Frontpage or Dreamweaver when you can use a "CONTENT MANAGEMENT SYSTEM"  online from any location?

• Best Email Auto Responder Programs

• Why are the Search Engines Ignoring my Website or Why won't they list my website? 

Why are we different from other search engine optimization companies?  We have a money back guarantee on our search engine optimization fees.

FLASH....

Many website developers will create dynamic flash presentations on your homepage that won't tell the search engines anything about your website.  Not to mention... how many times have you had to hit the "skip intro" button on a flash page so that you could get to the real content?

You can have a flash website which means your entire website is done up in flash webpages OR you can simply have flash graphics on your website.  The latter being an easier way to search engine optimize your website if you must use flash.

If you must hurt your website with flash webpages, here is pretty much the only way to get the search engines to find content on your pages:  

Simply put, every link into your website should be a text link with your main keywords in it.  Also use meta tags.  I've read over and over again that meta tags are no longer being used by search engines.  But the rule of thumb is that there is no rule of thumb.  Be consistent in your webpage setup.  Never leave any basic SEO practices out of your webpage as you never know when they will be indexing new or old page constituents. 

Search Engine Optimization

Search Engine Optimization (or SEO) is the profession of targeting websites for the top of the search engines .  It is surprising how many website developers know nothing  about marketing websites by search engine optimization. 

Search engine optimization actually begins at the planning stage.  A search engine optimized website plan includes a combination of domain name selection, website hosting location and keywords placed strategically throughout your website.  That's only scratching the surface of SEO, but that's what you will need to know in order to work with your website developer on your website project.  The most important part of search engine optimization is keeping your website relevant to your main theme and valuable to your target market.

What directories feed what search engines?  It's not a guessing game.  We keep up with the latest trends and changes the search engine results are displaying.  If you want a high performance website that ranks on the first page of the search engines, don't just leave it to chance.

• The facts about Domain Names and How to Select your Domain Name

• The robots.txt file

• A Search Engine Ready Website

• Increase website traffic by getting listed in directories

• Selecting Keywords

• Keyword Optimization Guide

• Meta Tags and How to Build Them

• What are Search Engines and how do they Work?

• Generating Link Popularity
  

SEO  Hints:  The Search Engine Rankings: What's affecting your Web Site?

The Search Engine's Sandbox, The Search Engine's Trust Rank and The Search Engine's domain age filter

These three The Search Engine filters all take a look at the age of a web site. Many web sites don't get very old. For that reason, The Search Engine implemented a filter that prevents new web sites from getting high rankings for competitive search terms. That filter is called The Search Engine's sandbox.

The Search Engine's TrustRank filter is closely related to that filter. Web sites with a high TrustRank get high rankings on The Search Engine. The TrustRank of a web site is determined by the age of a web site, the quality of inbound links and the contents of a web site.

The domain age filter is another filter that considers the age of your web site. Web sites with old domain names are more likely to get high rankings for competitive keywords on The Search Engine.

Further information about the sandbox, The Search Engine's TrustRank and domain name filters can be found in these articles:

• The Search Engine's SandBox and TrustRank filters and your web site
• How to get out of The Search Engine's Sandbox
• The Search Engine ranking secrets revealed, part II
• The Search Engine ranking secrets revealed, part I

How to get around these filters

It's not easy to get around these filters. As they all consider the age of your web site, you basically have to wait some time until The Search Engine releases your web site from the sandbox.

The best thing that you can do is to work on the content of your web site to show The Search Engine's web page spider that your web site is a valuable resource for your topic. Make sure that your web pages are relevant to your search terms.

In addition, get good inbound links to increase the TrustRank of your web site. The better the links to your web site, the higher your TrustRank and the higher your web site will rank on The Search Engine.

The Search Engine tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.

If your web site gets caught by one of these filters, it will be very difficult to get high The Search Engine rankings. In this article series, we're taking a look a the 15 most common The Search Engine spam filters and we'll tell you how you can get around them.

The Search Engine's -30 filter, the The Search Engine bomb filter and the page load filter

The Search Engine seems to apply the -30 filter to web sites that use spammy SEO methods. If The Search Engine finds out that your web site uses invisible text, JavaScript redirects, doorway pages or similar spam techniques then your rankings will drop by 30 spots.

The The Search Engine bomb filter seems to be applied to web sites that get too many identical links in a short time period. If a web site gets many links with exactly the same link text then The Search Engine will downrank the page because such an unnatural linking behavior indicates a manipulation attempt.

The page load filter is not exactly a filter. Nevertheless, it can affect your The Search Engine rankings. If your web site takes too long to load then the search engine spiders will time out and continue with the next web site in the list. That means that your web site won't be indexed and that it won't appear in The Search Engine's result pages.

How to get around these filters

If the -30 filter has been applied to your web site then you must remove the spam elements from your web site. After removing the spam elements from your site, send a reinclusion request to The Search Engine.

It is very important that all spam elements have been removed from your site before contacting The Search Engine. Otherwise, the reinclusion request won't work. Use white-hat SEO methods to optimize your web pages.

If the The Search Engine bomb filter has been applied to your web site then you also have to file a reinclusion request. However, it is better to avoid that The Search Engine applies that filter to your site. Try to get high quality inbound links with similar but varying link texts. These links will tell search engines that your web site is relevant to a special topic.

If you want to avoid that a slow loading web page prevents search engine spiders from indexing your page, make sure that you have a reliable web host. If your web host offers 99% uptime then this means that your web site can be down for nearly 4 days per year. If search engines try to index your site when it is down then it will be removed from the index.