Search Engine Optimization Company

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There are several ways to get your website to the top of the search engines.  Then there are three ways to get your website ranked at the top of the number one page for your search terms.

• The most effective ways to get to number one on any search engine is by bidding on keywords or phrases via the sponsored listings (i.e., Google for instance).   Sounds simple right?  Well it used to be, but now you almost have to be an expert to work the sponsored listings for your business to get a decent return on investment.  The following are some mistakes that "newbies" to the PPC (pay per click) industry will make with an online presence.

1. Using broad search terms ($$ pricey mistake)
2. Bidding too high on keywords that you really  can't afford
3. Marketing nationally when your customers are local
4. You got lucky and plugged right into the most recent algorithm (or you made the DANCE as they call it)

Right now, if you were to really dig into the PPC campaign, it would take you 10 hour days if not weeks to really understand how the pay per click industry works.  Next step is to figure out how to tweak your campaigns to get a good ROI, and then to monitor your web stats to find your expensive mistakes of which you will not be reimbursed for by the search engines.

Some industries can justify paying $3.00 or more per click because they have tweaked their listing based on watching web stats and return on investment over time.  They know who their market is, where it is and which keywords are likely to work best.  They have different ad campaigns with same key phrases or words running to see which one works best for their industry.

If you are like me, time is money.  If your time is best spent running your business rather than becoming an expert at PPC.  The only way you will know this for sure is to try it yourself or take my word for it.  There are people out there who ONLY specialize in PPC and they are usually good at it and worth your time if they are reputable.  I like to make sure my clients really do get the best ROI and sometimes that's a bit of trial and error.

We've written some software that one up's Google phrases suggestions and will target your paying customers which can list you at the top for your industry specific key phrases for less than 15 cents per phrase.   You may have up to a million key phrases.  Scary?  Nope.   You can limit your campaign to as little as $50 per month and still get good ROI on a million highly targeted and campaign specific key phrases using our software.   Within those 20,000 or 1,000,000 phrases, you will find specific combinations of words in every different order your customers can imagine, eliminating the need for pricey broad search terms.  More than likely, those ads won't all get clicked on unless your customer finds exactly what they are looking for.  They are low priced and likely to find buyers of your goods or services.   And there's nothing that substitutes for a well written specific "Ad" that chases off people who AREN'T your purchasing customers.   Questions?  Call 970-545-2954.

• The second most effective way to get people to visit and purchase your services are local listings.  Some are free, some are not.  If you sell nationally or worldwide, you probably won't get listed here.
   
• The third most effective way is to get your website set up correctly to rank well based on organic or natural listings.  Usually these listings will be located below the sponsored listings.  That's what Search Engine Optimization or SEO companies do for you.  We've found that those people who feel untrusting of those sponsored or local listings are still looking for what they deem trustworthy companies in the organic listings.  Just like you will do when  you are looking for an SEO company, they will shop around.

If you want to have an intense presence on the internet for your business, you will consider doing a combination of two or three of the aforementioned advertising opportunities for your business.  An SEO company knows what your customers are looking for and how they are using the internet.  I've found that many people think they are OK being found via their domain name.  That works for Microsoft but will it work for you?  That's branding.  If you're not branded, then you should give us a call!  We can help manage your PPC, local and organic listings for a price that's fair and fits in your budget.   We have many happy customers who are happy to attest to our integrity, reliability and cost efficiency.

Call now.  We are the affordable experts and it's never too late to boost your business on the internet !

Call or Email 970-545-2954