301 Redirects and URL Removals - Who is Hijacking your "non existent" pages?


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Bet you Didn't Know that your Web Hosting Company May be
Hija
cking your "non existent" pages!

http://www.mattcutts.com/blog/overdoing-url-removals/Google's Matt Cutts: don't overdo URL removals

"If you have a lot of urls that you don't want in Google anymore, you can make the pages return a 404 and wait for Googlebot to recrawl/reindex the pages. This is often the best way. [...]

What is a 301 redirect and when should I Use it?

A 301 redirect is a catch phrase often used in SEO where nobody really explains how to do it. Many people feel too dumb to ask "how do I do a 301 redirect?" because they feel they should just know what one is.

Use a 301 redirect to move a site from
http://www.oldurl.com/uncool/ (root of the old homepage)
to http://www.newurl.com/cool/

What is a .htaccess file?

Create a .htaccess file in your root directory. If one already exists then you can just add this line of code to it.

Redirect permanent / http://www.newurl.com/cool/

in addition you can use a 301 redirect to move any given page.

Redirect permanent /bla/bla.html /newspot/bla.html

301 redirects are used to permanently move a site to a new location. Search engines do not apply penalties to 301 redirects the way they apply them to many other types of redirects.

When you create a .htaccess file make sure you transfer it in ASCII and not binary. You will probably want to CHMOD the file to 644 for security reasons as well. .htaccess is an Apache technology and not a windows server technology.

 


How Can I Stop my Web Hosting Company or ISP (Internet Service Provider)
 from Putting Ads on my file 404 Error Page Not Found?

If you have a website without a .htaccess file configured correctly, your non-existent pages (or deleted pages that are still hanging around on the search engines..) are at risk for being used by your web hosting company to advertise their services...  Read here on how to set up your .htaccess file.

.htaccess files are UNIX/Linux specific so you should not have any difficulty getting the file to work on your web server.

Firstly, if there is no .htaccess file on your server side, you will neet to open notepad.exe on your pc or laptop.  On the first line, place this text:

ErrorDocument 404 /notfound.htm

And then save the file in notepad as .htaccess as in (dot)access
It has no file extension.

If you called the file notfound.htm in your .htaccess file, the you will have to name the corresponding page
notfound.htm in your root directory.  There should be a .htaccess file for each directory as well.

You can upload in ascii mode or use the auto detect function of your FTP software.


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