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Legal or Law Domains for Sale Call 720-281-1372 or email
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Top ranking websites don't just "happen" - The search engine algorithms that govern the website rankings change monthly on many search engines. It is important to set up your website in a particular manner in order for the search engines to find and rank your website. |
Make sure you Don't do the following SEO 101 blackhat tricks:
Spamming the search engines is bad. You can count on eventually getting caught, and the search engines won't give your money back. Enough said about what not to do. Not only is it our job to call upon our knowledge of the latest technology to rank your website, it's our job to make sure you don't get blacklisted on the search engines. Your website can be blacklisted if you're caught spamming the search engines. Even if you previously have been blacklisted, don't give your old website the heave-HO! Some search engines will give you another chance if you (or your webmaster) are a first time offender and you earnestly want to make things right. What if you already have a website? Not a problem. There's almost always room to improve. Ask us for a free website consultation.
Why are we different from other search engine optimization companies? We have a money back guarantee on our search engine optimization fees. |
Have you ever seen an ugly, text intensive website that ranks at or near the top of the search engines? That's not by chance. You see, search engines can't "read" graphics or photos, nor can most of them read programming languages other than html. Those facts are just the beginning of the big search engine picture. Your website doesn't have to be ugly to be effective. We base our business on creating nice looking, professional websites that rank highly on the search engines. FLASH.... Many website developers will create dynamic flash presentations on your homepage that won't tell the search engines anything about your website. Not to mention... how many times have you had to hit the "skip intro" button on a flash page so that you could get to the real content? You can have a flash website which means your entire website is done up in flash webpages OR you can simply have flash graphics on your website. The latter being an easier way to search engine optimize your website if you must use flash. If you must hurt your website with flash webpages, here is pretty much the only way to get the search engines to find content on your pages:
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Search Engine OptimizationSearch Engine Optimization (or SEO) is the profession of targeting websites for the top of the search engines . It is surprising how many website developers know nothing about marketing websites by search engine optimization. Search engine optimization actually begins at the planning stage. A search engine optimized website plan includes a combination of domain name selection, website hosting location and keywords placed strategically throughout your website. That's only scratching the surface of SEO, but that's what you will need to know in order to work with your website developer on your website project. The most important part of search engine optimization is keeping your website relevant to your main theme and valuable to your target market. What directories feed what search engines? It's not a guessing game. We keep up with the latest trends and changes the search engine results are displaying. If you want a high performance website that ranks on the first page of the search engines, don't just leave it to chance.
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Content and SEO - how are they related?
(Words of Wisdom from www.Statcounter.com )
To explain how Content and SEO are related, let’s take a traditional example… Let’s think for a few minutes about two writers, Sam and Jess, who are both publishing BOOKS on the topic of “Beginner’s Guide to Computers”.
Background
Sam (Poor Content, but Great SEO)
Sam puts no effort into the book. He repackages old and out-of date information that will not be useful for anyone. However, he launches a fantastic marketing and publicity campaign for the book. He has a snazzy modern cover for the book designed which disguises the old information the book contains.Jess (Good Content and Good SEO)
Jessica writes a good beginner’s guide book and launches a complementary marketing campaign to launch the book. Jessica’s book does what it says it will do!
Results?
Sam (Poor Content, but Great SEO = DISASTER!)
Many people may pick up Sam’s book in the store, but if they flick beyond page 1 it’s unlikely that they will purchase it. That said, Sam may achieve some sales due to the heavy marketing campa ign, but his readers will soon realise that there is no substance to the book. They will NOT be fooled into buying Volume 2!Jess (Good Content and Good SEO = SUCCESS!)
Jessica, on the other hand, has combined a well-written guide WITH a solid campaign to let the public know about her book. People who buy Jessica’s book are also likely to consider buying any future books she publishes too!
Conclusions
The above example illustrates the importance of good quality content. In the same way that a badly-written book won’t hold your interest, a poor quality website won’t keep your attention either.
If your website is poor, the best SEO in the world won’t help you.Sure, you may manage to get a temporarily high listing in the Search Engines, but it won’t last. In addition, listing highly in the search engines won’t help you increase conversions on your site. For example, your visitors won’t buy something on your site just because your site is #2 in Yahoo! Your visitors will only convert on your site if your site is useful and helpful to them.Remember, in trying to fool the Search Engines with SEO tricks, you really only end up fooling yourself…Search Engines - What do They Think of Content?
SO far as Search Engines are concerned, the more basic TEXT content the better. Search Engines love text because this is what they analyze. (See "The Powerful, Ugly Website Concept")The more text on your page, the easier it is for Search Engines to figure out what your page is about; the more confident the Search Engines can be that the content is useful; the more chance you have of relevant visitors finding you.IMPORTANT! The text should, of course, be relevant and easy-to-read for your visitors too.Listing reams and reams of keywords on your webpages in small or invisible text is not a good idea. It makes your site look shoddy and cheap and counts against you if the Search Engines find out about it too. After all, if your site is good and of value, why do you need to resort to tricks to promote it?(k) But Adding Lots of Text Content will ruin my Website Design!!
If you have a very clean, minimalist-style website, you may not want to add extra text to it… That decision is, of course, entirely up to you but you should note that by using images only you are not giving the Search Engines much to work with.After all, what good is a beautifully designed site if no-one visits it?!If you fall into this ca tegory, you COULD consider keeping very little text on your homepage, but including plenty of text content on the inner pages of your site for SEO purposes.(l) Ok, so HOW do I Create Good Content for my site?
If your site is “informational” (e.g. a database of recipes and cooking techniques) it is relatively easy to focus on content and creating it.What do you do however, if like Carol’s (fictional) site, you sell woodcraft products?All that is required is come creative thinking!Almost any topic you name can be written about and since your site is an extension of you or your business, you should be well-qualified to write about it!First, Carol could make sure to write detailed descriptions of all the products on her website. (Remember Carol’s visitors can see the pictures on her site, but Search Engines can’t!)Next Carol should consider writing other articles for her site. For example:
- how best to care for and protect wooden furniture;
- explanation of the different types of wood and the climates they suit;
- woodworm and how to prevent it;
- sustainable forestry;
- removing stains from wood;
- how to conduct simple repairs;
- the history of wooden furniture;
- the different woodworking techniques available;
- how to prevent wood from warping….
With a little effort, Carol could put together a helpful and valuable resource for visitors to her site, which will also act to help her site move up the Search Engine rankings. It’s a win-win situation.And if Carol can do it… you can too!
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