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AKA: "SEO" or Search Engine Optimization
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How to Build Your Website to Rank High on the Search Engines - by Google Standards

You found us on the top of the search engines! | Add URL to Search Engines  |  Top Search Engine Ranking  |  How Do Search Engines Work?

"Top Search Engine Ranking"

Top ranking websites don't just "happen" - The search engine algorithms that govern the website rankings change monthly on many search engines.  It is important to set up your website in a particular manner in order for the search engines to find and rank your website.

Make sure you Don't do the following SEO 101 blackhat tricks:

  • Creation of numerous sub promotion or "doorway" pages which simply point back to the main site

  • Visible text keyword stacking

  • Invisible or "same color as background" keyword stacking

  • Use of unrelated keywords

  • Use of invisible or unseen hyperlinks

  • Extremely long Title or description tags.

  • Duplication of Title or description tags

  • Keyword stacking in "Alt Image" Tags

  • Creation of "Phantom Pixel" - very small or "invisible"  images for keyword "Alt Image" tags

Spamming the search engines is bad.  You can count on eventually getting caught, and the search engines won't give your money back.

Enough said about what not to do.

Not only is it our job to call upon our knowledge of the latest technology to rank your website, it's our job to make sure you don't get blacklisted on the search engines.  Your website can be blacklisted if you're caught spamming the search engines.  Even if you previously have been blacklisted, don't give your old website the heave-HO!  Some search engines will give you another chance if you (or your webmaster) are a first time offender and you earnestly want to make things right.

What if you already have a website?

Not a problem.  There's almost always room to improve.  Ask us for a free website consultation.



Why are we different from other search engine optimization companies?  We have a money back guarantee on our search engine optimization fees.

 
THE POWERFUL, UGLY WEBSITE CONCEPT

Have you ever seen an ugly, text intensive website that ranks at or near the top of the search engines?  That's not by chance.  You see, search engines can't "read" graphics or photos, nor can most of them read programming languages other than html.  Those facts are just the beginning of the big search engine picture.

Your website doesn't have to be ugly to be effective.  We base our business on creating nice looking, professional websites that rank highly on the search engines.   

FLASH....

Many website developers will create dynamic flash presentations on your homepage that won't tell the search engines anything about your website.  Not to mention... how many times have you had to hit the "skip intro" button on a flash page so that you could get to the real content?

You can have a flash website which means your entire website is done up in flash webpages OR you can simply have flash graphics on your website.  The latter being an easier way to search engine optimize your website if you must use flash.

If you must hurt your website with flash webpages, here is pretty much the only way to get the search engines to find content on your pages:  

Simply put, every link into your website should be a text link with your main keywords in it.  Also use meta tags.  I've read over and over again that meta tags are no longer being used by search engines.  But the rule of thumb is that there is no rule of thumb.  Be consistent in your webpage setup.  Never leave any basic SEO practices out of your webpage as you never know when they will be indexing new or old page constituents. 

 

 

Search Engine Optimization

Search Engine Optimization (or SEO) is the profession of targeting websites for the top of the search engines It is surprising how many website developers know nothing  about marketing websites by search engine optimization. 

Search engine optimization actually begins at the planning stage.  A search engine optimized website plan includes a combination of domain name selection, website hosting location and keywords placed strategically throughout your website.  That's only scratching the surface of SEO, but that's what you will need to know in order to work with your website developer on your website project.  The most important part of search engine optimization is keeping your website relevant to your main theme and valuable to your target market.


What directories feed what search engines?  It's not a guessing game.  We keep up with the latest trends and changes the search engine results are displaying.  If you want a high performance website that ranks on the first page of the search engines, don't just leave it to chance.

Yahoo site maps
 

SEO  Hints The Search Engine Rankings: What's affecting your Web Site?

The Search Engine's Sandbox, The Search Engine's Trust Rank and The Search Engine's domain age filter

These three The Search Engine filters all take a look at the age of a web site. Many web sites don't get very old. For that reason, The Search Engine implemented a filter that prevents new web sites from getting high rankings for competitive search terms. That filter is called The Search Engine's sandbox.

The Search Engine's TrustRank filter is closely related to that filter. Web sites with a high TrustRank get high rankings on The Search Engine. The TrustRank of a web site is determined by the age of a web site, the quality of inbound links and the contents of a web site.

The domain age filter is another filter that considers the age of your web site. Web sites with old domain names are more likely to get high rankings for competitive keywords on The Search Engine.

Further information about the sandbox, The Search Engine's TrustRank and domain name filters can be found in these articles:

  • The Search Engine's SandBox and TrustRank filters and your web site
  • How to get out of The Search Engine's Sandbox
  • The Search Engine ranking secrets revealed, part II
  • The Search Engine ranking secrets revealed, part I

How to get around these filters

It's not easy to get around these filters. As they all consider the age of your web site, you basically have to wait some time until The Search Engine releases your web site from the sandbox.

The best thing that you can do is to work on the content of your web site to show The Search Engine's web page spider that your web site is a valuable resource for your topic. Make sure that your web pages are relevant to your search terms.

In addition, get good inbound links to increase the TrustRank of your web site. The better the links to your web site, the higher your TrustRank and the higher your web site will rank on The Search Engine.

The Search Engine tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.

If your web site gets caught by one of these filters, it will be very difficult to get high The Search Engine rankings. In this article series, we're taking a look a the 15 most common The Search Engine spam filters and we'll tell you how you can get around them.

The Search Engine's -30 filter, the The Search Engine bomb filter and the page load filter

The Search Engine seems to apply the -30 filter to web sites that use spammy SEO methods. If The Search Engine finds out that your web site uses invisible text, JavaScript redirects, doorway pages or similar spam techniques then your rankings will drop by 30 spots.

The The Search Engine bomb filter seems to be applied to web sites that get too many identical links in a short time period. If a web site gets many links with exactly the same link text then The Search Engine will downrank the page because such an unnatural linking behavior indicates a manipulation attempt.

The page load filter is not exactly a filter. Nevertheless, it can affect your The Search Engine rankings. If your web site takes too long to load then the search engine spiders will time out and continue with the next web site in the list. That means that your web site won't be indexed and that it won't appear in The Search Engine's result pages.

How to get around these filters

If the -30 filter has been applied to your web site then you must remove the spam elements from your web site. After removing the spam elements from your site, send a reinclusion request to The Search Engine.

It is very important that all spam elements have been removed from your site before contacting The Search Engine. Otherwise, the reinclusion request won't work. Use white-hat SEO methods to optimize your web pages.

If the The Search Engine bomb filter has been applied to your web site then you also have to file a reinclusion request. However, it is better to avoid that The Search Engine applies that filter to your site. Try to get high quality inbound links with similar but varying link texts. These links will tell search engines that your web site is relevant to a special topic.

If you want to avoid that a slow loading web page prevents search engine spiders from indexing your page, make sure that you have a reliable web host. If your web host offers 99% uptime then this means that your web site can be down for nearly 4 days per year. If search engines try to index your site when it is down then it will be removed from the index.

 



Articles on Top Search Engine Ranking

Denver Colorado Search Engine and Directory

Yahoo Site Map

Improve your Ranking on Yahoo Search Results

What is My Website Worth? Value of a Website

What is My Website Worth? Value of a Website

How do the Search Engines Work?

How to Get your Website into The Search Engine Search or The Search Engine Directory

Site Maps Generator for Search Engine Success - The Search Engine Site Map Yahoo Site Map OPML HTML RSS Sitemap ROR SiteMaps

Search Engine Ranking by Search Engine Optimization - Top 10 Website Guarantee

How to Select Keywords for your Website

Search Engine Terminology

Search Engine Submission and Software

Search Engine Placement Guarantee

Search Engine Optimization Top 10 Results

Search Engine Placement Pricing

Search Engine Optimization FAQ

Search Engine News The Search Engine Bourbon Latest Changes

Top Search Engine Ranking by Search Engine Optimization Sample Websites

RSS Site Maps are used by search engines and your visitors

ROR Site Maps seem like the perfect format to describe all aspects of your site

The Robots.txt File and How to Construct it

What to do when your computer is hijacked by vroomsearch vroom search and other adware programs

OPML Site Maps - Outline Processor Markup Language

Natural Listings vs. Organic Listings and Pay-Per-Clicks on the Search Engines

Meta Tags - How to construct the Meta Tag

Keyword Optimization Guide for Search Engines

Search Engine Ready Website - Is My Website Ready for Search Engine Submission?

Increase Website Traffic

HTML Site Maps - The most reliable format for all search engine crawlers

How to Make Money with your Website by Publishing with Adsense and Adbrite Contextual Advertising

How to get to the top of The Search Engine Search Engine Ranking

Link Popularity

Search Engine First Place Ranking

How to Display RSS Feeds

Top Ten Rank Search Engine First Contact Us

Competitive Intelligence on the Web

Search Engine First Place Ranking

RSS News Aggregators

 

Content and SEO - how are they related?
(Words of Wisdom from www.Statcounter.com )

To explain how Content and SEO are related, let’s take a traditional example… Let’s think for a few minutes about two writers, Sam and Jess, who are both publishing BOOKS on the topic of “Beginner’s Guide to Computers”.

    Background

      Sam (Poor Content, but Great SEO)
      Sam puts no effort into the book. He repackages old and out-of date information that will not be useful for anyone. However, he launches a fantastic marketing and publicity campaign for the book. He has a snazzy modern cover for the book designed which disguises the old information the book contains.

       
      Jess (Good Content and Good SEO)
      Jessica writes a good beginner’s guide book and launches a complementary marketing campaign to launch the book. Jessica’s book does what it says it will do!

    Results?

      Sam (Poor Content, but Great SEO = DISASTER!)
      Many people may pick up Sam’s book in the store, but if they flick beyond page 1 it’s unlikely that they will purchase it. That said, Sam may achieve some sales due to the heavy marketing campa ign, but his readers will soon realise that there is no substance to the book. They will NOT be fooled into buying Volume 2!

       
      Jess (Good Content and Good SEO = SUCCESS!)
      Jessica, on the other hand, has combined a well-written guide WITH a solid campaign to let the public know about her book. People who buy Jessica’s book are also likely to consider buying any future books she publishes too!

    Conclusions

      The above example illustrates the importance of good quality content. In the same way that a badly-written book won’t hold your interest, a poor quality website won’t keep your attention either.

       
      If your website is poor, the best SEO in the world won’t help you.
      Sure, you may manage to get a temporarily high listing in the Search Engines, but it won’t last. In addition, listing highly in the search engines won’t help you increase conversions on your site. For example, your visitors won’t buy something on your site just because your site is #2 in Yahoo! Your visitors will only convert on your site if your site is useful and helpful to them.
      Remember, in trying to fool the Search Engines with SEO tricks, you really only end up fooling yourself…
Search Engines - What do They Think of Content?
SO far as Search Engines are concerned, the more basic TEXT content the better. Search Engines love text because this is what they analyze. (See "The Powerful, Ugly Website Concept")
The more text on your page, the easier it is for Search Engines to figure out what your page is about; the more confident the Search Engines can be that the content is useful; the more chance you have of relevant visitors finding you.
IMPORTANT! The text should, of course, be relevant and easy-to-read for your visitors too.
Listing reams and reams of keywords on your webpages in small or invisible text is not a good idea. It makes your site look shoddy and cheap and counts against you if the Search Engines find out about it too. After all, if your site is good and of value, why do you need to resort to tricks to promote it?
(k) But Adding Lots of Text Content will ruin my Website Design!!
If you have a very clean, minimalist-style website, you may not want to add extra text to it… That decision is, of course, entirely up to you but you should note that by using images only you are not giving the Search Engines much to work with.
After all, what good is a beautifully designed site if no-one visits it?!
If you fall into this ca tegory, you COULD consider keeping very little text on your homepage, but including plenty of text content on the inner pages of your site for SEO purposes.
(l) Ok, so HOW do I Create Good Content for my site?
If your site is “informational” (e.g. a database of recipes and cooking techniques) it is relatively easy to focus on content and creating it.
What do you do however, if like Carol’s (fictional) site, you sell woodcraft products?
 
 
All that is required is come creative thinking!
Almost any topic you name can be written about and since your site is an extension of you or your business, you should be well-qualified to write about it!
First, Carol could make sure to write detailed descriptions of all the products on her website. (Remember Carol’s visitors can see the pictures on her site, but Search Engines can’t!)
Next Carol should consider writing other articles for her site. For example:
  • how best to care for and protect wooden furniture;
  • explanation of the different types of wood and the climates they suit;
  • woodworm and how to prevent it;
  • sustainable forestry;
  • removing stains from wood;
  • how to conduct simple repairs;
  • the history of wooden furniture;
  • the different woodworking techniques available;
  • how to prevent wood from warping….
With a little effort, Carol could put together a helpful and valuable resource for visitors to her site, which will also act to help her site move up the Search Engine rankings. It’s a win-win situation.
And if Carol can do it… you can too! ;)
Good Content - TOP TIPS!

 


 


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